Are the best marketing books for small businesses still relevant in 2020?
Best marketing books for small business are something that’s well covered in plenty of articles on the internet today.
After your product, marketing is the most important thing if you want to succeed.
And still, people will often ignore this fact!
They will rather keep polishing their product, or inquiring more about the tax changes, not realizing the power of quality marketing.
Will you manage to determine who is your target audience? Will you get customers attention? Is your sales strategy working as intended?
These best marketing books are here to answer your questions and make your business more successful overall.
All books are linked to the Amazon store for your convenience.
Disclosure: Bear in mind that some of the links in this post are affiliate links, and if you go through them to make a purchase, I will earn a commission at no extra cost to you. Keep in mind that I link these companies and their products because of their quality and not because of the commission I receive from your purchases. The decision is yours, and whether or not you decide to buy something is entirely up to you.
All this helps at keeping my little blog alive, thank you.
1. This is Marketing: You Can’t Be Seen Until You Learn To See
By Seth Godin
2. It was the instant New York Times bestseller, this book by marketing guru Seth Godin is clear number one in the list.
You’ll be pointed in the right direction on how to identify your target market, how to build trust, and how to make buyers feel good while buying.
Writers approach is authentic and compassionate.
2. The Choice Factory: 25 behavioural biases that influence what we buy
By Richard Shotton
To win a war you have to know what the enemy is thinking, and if you want your small business to succeed, you should understand the mindset of your customers. This book will help you to do just that.
3. Building a StoryBrand: Clarify Your Message So Customers Will Listen
By Donald Miller
Another best-selling New York Times author on this list shows us that if you want to get ahead, you must tell the story of your brand compellingly.
He developed a seven-step procedure you can apply to accomplish it.
4. Invisible Selling Machine: 5 Steps To Crafting an Automated Evergreen Email Campaign That Makes Money While You Sleep
By Ryan Deiss
This is a great book to start with for email marketing. It’s a step by step guide with a simple framework that can help you start things off in a good direction.
With it, you can learn how to automate your sales process efficiently.
5. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition
By W. Chan Kim and Renee A. Maugborgne
The last, but not least book, on my top 5 list is another bestseller(WALL STREET JOURNAL), with over 4 million copies sold so far.
It’s considered to be a masterclass on strategy. Authors in it share the tools needed for marketing which themselves developed, and used for decades. It can help you to find virgin market spaces and achieve growth with your business.
With this book, I’ll conclude my shortlist of the top 5 best marketing books.
Best marketing books are still crucial!
As I mentioned at the top, the best marketing books are important! You need to develop your marketing strategies, determine who are your main buyers audience, how to attract them, and how to make them but your product or services.
It’s not an easy task, but these books will help. All of these authors are masters in their respectful fields, they deliver valuable content to you seamlessly.
Which did you like the best? Please leave a comment or share it if you liked it.
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